This course will not be run
as an open course in 2006


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Explaining the differences between science writing and news writing 


What people have said about this course:

'Your course outlines a number of principles to keep in mind to write effective news stories.'

'Very good examples - learning by doing.'

Write effective news stories

 
Increasingly those who work on scientific journals are having to write articles and/or press releases in a 'news story' format. Many of them find it difficult, partly because they have had no formal training in this technique, and partly because it runs counter to much of their early training. I was asked by several journals to design a one-day course that will show editorial staff how to write effective news stories. The technique is easy to understand, so this will be a practical day with plenty of hands-on exercises.

By the end of the day participants will be able to…

  • explain the main differences between science writing and news writing;
  • describe and apply a simple model for evaluating the effectiveness of all writing, including news stories;
  • identify news story 'intros' and apply the news pyramid structure;
  • choose and apply an appropriate style for a news story;
  • use quotations accurately to enhance readability and credibility of a news story;
  • write accurate and attractive headlines to fit the space available.


Who should - and should not - attend
This course is suitable for those who have to write news stories and press releases.
The course is not suitable for those who want a course on scientific paper writing, grammar and style, or who are happy with the way they write.


What the course will cost
The cost of the course will be £175 plus VAT (£205.63) per person. The course will be run at BMA House on Friday 4 June. It will start at 9.30 and end at 4.30, with breaks for coffee, lunch and tea.

If you want more information about the contents, please phone Tim Albert on 01372 377848.

If you want to reserve a place, please email Barbara Albert on:
barbara@timalbert.co.uk

 

News writing: programme

9.30

Introduction: participants, tutors and the course; discussion of needs and individual goals

10.00

Understanding the writing process: a reader-centred model that can be applied to all types of writing; recognising when news stories succeed, and fail; the differences between science writing and news writing

10.45

Coffee

11.00

The news story: basic principles for writing an effective news story

11.45

The structure of a news story: writing an intro (with practical exercises)

1.00

Lunch break

2.00

Using quotes: when, why and how to use them for greatest effect

2.30

The style of a news story: five golden rules - and when to break them (practical exercises)

3.00

Tea

3.15

Writing headlines: practical session on writing headlines that will fit the space available, reflect the story, and attract readers

4.15

Questions, action plans, evaluation

4.30

End of course

For further information on public courses, go to open.

For further information on group courses, go to in-house.

For answers to questions on writing, go to ask questions.

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