About Tim Albert Training

Produce a newsletter that
will be read and valued

What people have said about this course

'Clear and concise ideas I can't wait to put into practice.'

'Good insight into professional rather than amateur principles. Very professional, helpful and thought provoking.'

'An excellent day - lively and informative with lots to think and work on.'

'A very helpful and fun day from which I learnt a great deal.'

'This was the first course I went on where I didn't fall asleep!'

Edit a newsletter that will be appreciated

Setting up and running a newsletter requires a major investment of time and money. Yet rarely do they seem to be read and valued. The purpose of our one-day course, Running an effective newsletter, is to enable you to run newsletters that will be enjoyable to produce, read by your target audience and valued by your bosses.

By the end of the session you will be able to …

describe what an editor should, and should not, do;
set out policies and procedures to meet the editor's three main goals;
understand the real cost of the publication;
set up reasonable schedules - and keep to them;
encourage a good flow of interesting articles;
use a variety of techniques to measure the effectiveness of your publication;
use established sub-editing techniques to improve articles;
write headlines that will attract readers;
understand the main principles of design and layout.

Who should - and should not - attend
This course is suitable for those who are planning to set up a newsletter or who are involved in a newsletter that they want to improve.
This course is not suitable for those who want a course on writing for newsletters (we advise our Effective writing course).

Running an effective newsletter: programme

9.30

Introduction: to tutor, course and participants (and their newsletters); discussion of needs.

10.15

The nature of effective communications: the audience-centred model; encouraging and understanding feedback.

10.45

Coffee

11.00

Editing: understanding the role, controlling the three main pressures, six questions to ask before setting up a publication, and 13 tips for making the editing process more effective.
Practical exercise: setting up a newsletter.

1.00

Lunch break

2.00

Sub-editing: understanding the role, improving readability, two main legal pitfalls, cutting material to fit, and writing headlines that will tempt readers.
Practical exercises: news writing, copy fitting, headline writing.

3.00

Tea

3.15

Production and design: choosing the method of production that wil work for you, understanding the distinction between structure, style and layout, 13 key areas of design, the importance of house style.

4.15

Questions, evaluation, personal action plans.

4.30

End of course.

This is a practical course, with plenty of time for discussion and exercises. If you are working on a newsletter, please bring copies with you. If you see any newsletters you particularly like or dislike, please bring them also.

For further information on public courses, go to open.

For further information on group courses, go to in-house.

For answers to questions on writing, go to ask questions.

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